Are you a genius savant? The kind of person that can remember the color of shirt they were wearing at their 16th birthday party? Yeah, we’re not either. That’s why we love reminders.
Just like you appreciate that little “ping” from your calendar that reminds you it’s time for a meeting, your clients will appreciate the little “ping” reminding them about taking your client survey. It’s likely they were more than willing to take the survey, but between an unexpected phone call or prepping for an upcoming meeting, it completely slipped their minds. A small, little reminder in their inbox might be all they need to take the survey.
Consider this: 25-50 percent more clients respond to a CLIENTpulse survey after they receive an email reminder to take the survey.
There are three practices you’ll want to include in your reminder emails:
Remember those abysmal response rates we mentioned some organizations got from their client surveys (check out the Intro for a reminder)? Sending out just one or two reminder emails using this process is enough to boost participation rates and give you a true picture of client sentiment.
If you rely on yourself to hit the “send” button, you’ll likely forget to send your clients surveys, not to mention survey reminders. When it comes to survey reminders, consider these two back-to-back solutions:
And don’t forget: reminders are for non-respondents only. Clients who have already responded don’t want their inboxes cluttered by unnecessary reminders. Sorry to repeat this, but it makes you look bad if you can’t even keep track of who has responded.
No credit card required - just a desire for happier clients