About

David Niu is a passionate serial entrepreneur, angel investor, and Founder of TINYhr the parent company of CLIENTpulse and TINYpulse.

Prior to TINYhr, David co-founded BuddyTV in 2005. At BuddyTV, David focused primarily on content development, strategy, and monetization. David is still active on the board level and a huge fan of the BuddyTV Guide App for its simple over the air “OTA” listings.

Before BuddyTV, David co-founded NetConversions in 1999 which was then sold to aQuantive “AQNT” in 2004. At NetConversions, he rapidly cultivated a rabid client base of Fortune 500 organizations, like American Express, ESPN, and ATT Wireless. After the acquisition, David served as a Vice President at Avenue A | Razorfish, which is a division of aQuantive.

Before NetConversions, David was the Associate to the CEO of Billpoint spearheading special projects. Billpoint’s innovative payment service was acquired by eBay in 1999. Prior to Billpoint, he was a consultant in Andersen Consulting’s Strategy Group where he advised a variety of Fortune 500 clients on business strategy and implementation.

David graduated from UC Berkeley with Distinction and received his MBA from The Wharton School. He has also studied at Beijing University and INSEAD. David was the youngest recipient of the prestigious Woodrow Wilson Fellowship and has received the Puget Sound Business Journal “40 Under 40” award. He is also active in the Seattle chapter of Entrepreneurs’ Organization “EO.” David has spoken at SES discussing search engine optimization and at AdTech sharing about site optimization. He’s also been a panelist at Digital Hollywood discussing the pervasive nature of content and video.

David Niu

David enjoys cheering for the Dallas Cowboys, Dallas Mavericks, Texas Rangers and Cal Bears. He gets energy from training and running marathons, triathlons, and Tough Mudder. He’s intrigued about eventually training up for an Iron Man Triathlon.

Now to the Fun Stuff

Our organization’s vision is to always launch “TINY” offerings, which are lightweight, easy, and approachable, that delight our customers.

TINYpulse was our first offering that provides clients a pulse on how happy, frustrated, and burnt out their employees are before retention sinks and issues became cancerous. It immediately resonated with hundreds of leaders around-the-world, who cared deeply about improving their organization’s retention, recognition, and results.

Along the way, we received a constant stream of feedback on what other “TINY” offerings our TINYpulse customers wanted. The most popular request was, “We love how we now get a pulse on our company’s most important asset, our people. But can you close the loop and also give us a pulse on our clients?” This became the inspiration for CLIENTpulse.

No more surveys that say you’re 9% complete after page one. No more surveys that aren’t mobile friendly. And no more surveys that aren’t personalized. If this “TINY” approach resonates with you, please take the opportunity to try out CLIENTpulse for free and provide us feedback. Thanks and to happier clients!

David Niu